7.1
The media
sectors consist of:
· Broadcast television.
· Radio.
· Film.
· Animation.
· Commercials.
· Corporate production - using film, CD-ROM or DVD formats for
training, PR and sales.
· Interactive media - web and Internet, off-line multimedia,
electronic games and interactive TV.
· Music
The
chosen media sector that I have chosen to focus on
is broadcast television because in the future as a career I want to
be able to film broadcast television and become a cameraman.
This would mean that choosing to do television would be much more helpful to me
compared to if I decided to chose film or something else.
An
example of a private is ITV as the budget is funded for them by advertisements so
everything that they make has been founded by the adverts which they use and
show during the breaks of there TV shows which consist of: The X-factor, This
morning, Britains got talent, Jonathan Ross show etc. The shows which they
produce and air out are all very different which means that this company will
have a very different variety of target audiences and will cause them to gain a
wider audience range, and mean that company will pay more to be able to get
there advert on this channel. The reason why a company might decide to become
private rather than public is because it then means that there budget wouldn't
depend on what ever the government is willing to give them, and they would be
able to have more control with there budget and mean that they will have more
to spend as well as. They might also decide to go private rather than public
because it means that the government can spend the money on something else,
which could be of more importance.
An example of a public service media within the television media industry is the BBC. You can tell that the BBC is a public media industry because there budget and all of their money comes from the government as an annual income. The BBC has a variety of different TV channels such as BBC One, Two, Three, Four, CBBC, and cbeebies. On these different channels there is a variety of different shows shown such as: Master Chef, Russell Howard's good news, Doctor who, casualty etc. All of this means that there target audience is very wide and can be from toddlers to people who are in there 80s. The reason why a company may decide to become a public service media rather than private is because it mean that during their shows they wont be showing adverts and breaks. This mean that more people are likely to watch there shows or get a lot more into these shows because there aren’t any breaks and the majority of people don’t want to be watching a show or anything with breaks happening in between all of the shows.
A multinational is when something is shows in another country, in this instance the thing shown in another country will be a television show or channel. An example of this would be the BBC and ITV. You can tell this because these channels and companies are shown in other country’s. The reason why this is done is because in some instances with ITV it could mean that they get more money for there adverts since there will be a higher number of people watching it. It also mean that when people from the UK go on holiday they are still able to watch their normal shows which they might normally watch as if they were at home and in the country which they live in. Often hotels and resorts will have this in there rooms (depending on where the people staying are from and what language they will understand the most).
An independent television network is ITV as it launched in 1955 as Independent Television under the auspices of the Independent Television Authority (ITA, then after the Sound Broadcasting Act 1972, Independent Broadcasting Authority, now Ofcom) to provide competition to the BBC.it is also the oldest commercial network in the UK. Since the passing of the Broadcasting Act 1990 its legal name has been Channel 3, to distinguish it from the other analogue channels at the time, namely BBC 1, BBC 2 and Channel 4. In part, the number 3 was assigned as television sets would usually be tuned so that the regional ITV station would be on the third button, with the other stations being allocated to the number within their name.
A media conglomerate, media group, or media institution is a company that owns numerous companies in various mass media; i.e. television, radio, publishing, motion picture, and the Internet. According to the magazine Nation, "Media conglomerates strive for policies that facilitate their control of the markets around the world. An example of a conglomerate television network and company is the BBC because as well as them having a variety of different television channels and networks they also have radio stations and motion picture documentary and films. The reason why the BBC has chosen to do this is so that they are able to entertain a wider variety audience.
Diversification is the notion media companies expanding and branching out in to different areas of the media industry. For example a company does television broadcasting branching out in to radio broadcasting or internet streaming, this is diversification as the company is diversifying what they do, creating a more diverse company. Cross-media regulation is the control and restriction on the amount of dominance a media company can have within their respective market, this should prevent monopoly within the creative media sector. If Cross-media regulation was not used it would be possible for a media company to increasingly grow and posses the controlling market share in the media, therefore the use of this stops companies diversifying to the extent that they do not let their competition have a chance. An example of how this is used is whenever a company wishes to merge with another company, diversify their company or takeover a smaller company it must be cleared with a regulating body beforehand so that it is clear that they will not possess too much media control from their proposed notion.
Vertical and horizontal integration: Is the process of a company increasing production of goods or services at the same part of the supply chain. A company may do this via internal expansion, acquisition or merger. The process can lead to monopoly if a company captures the vast majority of the market for that good or service. An example of this is the television industry is if the BBC brought out another channel because it means that there increasing the service to their audiences by showing and producing more shows.
Share of ownership: Shared ownership schemes are provided through housing associations. You buy a share of your home (25% to 75% of the home's value) and pay rent on the remaining share. You'll need to take out a mortgage to pay for your share of the home's purchase price. The way that this works is that two or more people may own a specific television company or they could be more than one person in charge of broadcasting shows.
Mergers and takeovers: In a general sense, mergers and takeovers (or acquisitions) are very similar corporate actions. They combine two previously separate firms into a single legal entity. Significant operational advantages can be obtained when two firms are combined. In fact the goal of most mergers and acquisitions is to improve company performance and shareholder value over the long-term. An example of how this could happen is if the BBC and ITV become one television show and then combined all of their profits.
Sources of income: The source of income can vary depending on the company and if it is public or private. For example the BBC's source of income is the government.
Product diversity: The process of expanding business opportunities through additional market potential of an existing product. Diversification may be achieved by entering into additional markets and/or pricing strategies. An example of how this could happen in television is if the BBC decided that they wanted to go into another type of different industry.
Profitability of product range: This is the variety of how much profit a product or service can make.
Performance against financial concerns: Financial performance is a subjective measure of how well a firm can use assets from its primary mode of business and generate revenues. This term is also used as a general measure of a firm's overall financial health over a given period of time, and can be used to compare similar firms across the same industry or to compare industries or sectors in aggregation.
Organisational objectives: Organisational objectives are short-term and medium-term goals that an organisation seeks to accomplish. An organisation's objectives will play a large part in developing organisational polices and determining the allocation of organisational resources.
Licenses and franchises: A franchise is a type of license that a party (franchisee) acquires to allow them to have access to a business's (the franchiser) proprietary knowledge, processes and trademarks in order to allow the party to sell a product or provide a service under the business's name.
Competitors: an organisation or country engaged in commercial or economic competition with others. For example the BBC and ITV.
Customers: This can also be classed as the target audience and viewers.
